Aloha! Bad Ass Coffee of Hawaii is about to announce its presence at 3737 N. Southport Ave., set to open in mid-March.
We know, we know. Another coffee shop. But wait, this one has palm trees. And walls painted the color of “Aloha sunset.”
“We want you to come in and sit under a palm tree and feel like you’re on the beach,” says Connie Alexakos, vice president of marketing and product development at Bad Ass, founded in 1989 in Kona, Hawaii. “This is a place where you can take a deep breath.”
That’s great, but the hang loose decor and vibe will only go so far with coffee drinkers. How’s the java?
“First of all, we’re a Hawaiian coffee company. We specialize in American-grown product–it’s a mild, mellower coffee,” says Alexakos. “You won’t come in and have a dark, bitter brew.”
Though Bad Ass boasts outposts as far flung as Japan and Malaysia, the Southport shop is its first locations in Chicago. Customers will find that in addition to lattes and cappuccinos, Bad Ass offers a variety of sandwiches and pastries and serves up plenty of Aloha spirit. If all that Hawaiian hospitality has you longing for the real thing, Alexakos says, “We’re not that far. Just a plane ride away.”