Chicagoland native Carrie Gough has been doing hair for the city’s most outre clients since 1995, and her lifetime dedication to glamour and style recently achieved a new level of fabulousness with the recent opening of her own business at the northern end of Lincoln Square, Charm Boutique Salon, 4919 N. Damen Ave. Festooned with images of foxy pin-up girls and vintage-inspired decor, the salon creates a street-chic sense of sassy modernity with a nod and wink to the ladylike looks of the past.
A longtime fixture on Chicago’s underground music scene as a DJ and promoter, her outgoing personality and infectious laugh ensures has endeared her to her loyal clients, many of whom reside in Lincoln Square. Carrie’s personal motto, “Always learn the rules so you can break them properly,” translates perfectly to the neighborhood’s delightfully independent vibe.
1. Congratulations on your new salon! What made you choose the Lincoln Square area to open?
Thank you very much! I am so happy to be here. I chose Lincoln Square for a variety of reasons. I absolutely love, love, love the area, I always have. It’s just hip enough without being “hipster”.
The public transportation is wonderful, which gives us excellent foot traffic and parking is not an issue for our clients that do drive.
I worked at another salon in the area for a long time so most of my clients live in the vicinity.
My other stylists are also from the neighborhood and they also love the area. Its super dog friendly. That’s always a bonus in my book!
I love how green the area is too. I feel in love with Winnemac Park years ago.
2. Where is your favorite spot to relax in the area and why?
Winnemac Park. I like to sit and watch the dogs play. I also like to stop at Gio’s for a cold beer and some wings.
And I love the beer selection at Bad Apple!
3. What’s the goofiest thing you have seen in the neighborhood?
Hmm…Not sure I would call it “goofy” but the strolling guitar guy is very amusing. My friend says she likes to think of him as the neighborhood troubadour. I love that!
4. If you could change anything about or add anything to the neighborhood, what would it be?
A supermarket in the Damen/Lawrence area! Otherwise I think the area has come a long way. You hardly have to leave it any more.
5. As a new business owner, I bet you ingest a lot of caffeine! What’s your go-to neighborhood cafe?
Dolce Casa Café, 4947 N. Damen Ave. They’re so close to us, it’s easy to run over and get an yummy iced something. Plus they have been crazy nice to us!